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Advertising has a powerful influence on consumer perceptions, attitudes and behavior. How can research be used to measure the impact of advertising on critical social issues such as higher education, public health, underage drinking, the financial stability of our senior citizens, and other issues society faces everyday?
VMR pioneered the application of media research information, tools, and analyses to understand the complex influence of media on critical public policy issues. VMR has proven that irrefutable and cogent presentation of facts will advance policy debate and produce results.
For an example of work supporting a policy research organization that produced results very quickly, read about VMR's groundbreaking research in support of The Center on Alcohol Marketing and Youth.
VMR is currently working in, or has developed proposals for policy areas including underage drinking, childhood obesity, higher education, and long-term care insurance. If you would like to discuss our work in these and other areas of public policy, contact Joshua Ostroff or Craig Ross, VMR principals.
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