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As a Principal at VMR, Craig Ross takes the lead in designing research and
analysis solutions to challenging media problems. He is often asked to tackle
research and analysis tasks that have frustrated other analysts.
"We conquer complex marketing and media problems with an arsenal of data
sophistication, analytic prowess, and strategic insights. Our clients enjoy
working with us
because we bring clarity and focus to intractable problems."
Craig has helped companies answer questions such as "How much should I
spend on advertising?" and "How should I allocate my advertising
dollars across different media?" Craig is designing research and analysis
solutions to support media companies facing challenges including the proliferation
of media channels, changing media consumption habits, and new sources of media
audience information.
Craig has a quarter century of experience number-crunching in areas that include
high technology manufacturing, financial management consulting, and direct
marketing. He has a degree in Computer Science from Rensselaer Polytechnic
Institute and an MBA in Finance from Northeastern University.
Craig resides with his family of four in Natick, Massachusetts where he volunteers
his time to serve on many local community boards. Outside of work he indulges
his passion for baseball with his sons who are die-hard Red Sox fans.
Click here to contact Craig.
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